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Value, Buy, and Sell Insurance Books of Business

Simplify your biggest transaction

We're on a mission to revolutionize the insurance industry's M&A landscape. We understand the unique challenges faced by independent agents when it comes to buying, selling, and accessing a valuation of their books of business.

That's why we've built a digital marketplace dedicated to simplifying the process and unlocking new opportunities for growth and liquidity.

Unlock Your Million Dollar Moment

Our Story

The majority of insurance agencies often struggle to access the same M&A resources and opportunities as larger firms. We saw an opportunity to level the playing field and empower these agents with the tools they need to thrive.

We're redefining what's possible for independent agents. Our platform leverages cutting-edge technology and deep industry expertise to provide a seamless, end-to-end solution for valuing, buying, and selling books of business.

At our core, we believe in the power of simplicity, trust, and access to opportunities. We've built our platform to make even the most complex transactions feel effortless, with intuitive tools and personalized support. We're committed to being a trusted partner, safeguarding sensitive information and providing the insights you need to make informed decisions.

Whether you're looking to grow your agency through strategic acquisitions or unlock the value you've built over decades, Milly Books has the tools you need to make the most out of your transaction.

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Built for independent agents

Who we serve

At Milly Books, we're dedicated to empowering independent insurance agency owners at every stage of their journey. Whether you're considering retirement and looking to monetize the value you've built or a growth-minded entrepreneur seeking strategic acquisitions, our platform is designed with you in mind.

We're redefining what's possible for independent agents. Our platform leverages cutting-edge technology and deep industry expertise to provide a seamless, end-to-end solution for valuing, buying, and selling books of business.

Book Valuation Engine

Value your book

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Discover your agency’s value with the metrics that matter.

Milly Books' Book Valuation Engine empowers independent insurance agents with an unprecedented level of transparency and control over the valuation process. By seamlessly connecting to your agency management system or allowing you to upload your book of business, our cutting-edge analytics instantly unlock your agency's true market value, tailored to the latest industry conditions.

How it works:

Upload your book data or integrate your AMS and our platform does the rest. Our advanced algorithms analyze a multitude of factors, from geographic location and policy mix to carrier relationships and revenue trends, delivering comprehensive valuation reports that empower you to navigate your transaction with confidence.

Whether you're looking to monetize your life's work or grow your business through strategic acquisitions, Milly Books' valuation engine provides the real-time insights you need to make informed decisions and maximize your agency's potential.

Get real-time insights

Connect my book

Sell Books of Business with Milly Books

Monetize your book

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Transform your most valuable assets into the liquidity you deserve.

We understand the challenges of transitioning your hard-earned book of business. That's why we've created a streamlined marketplace to connect you with qualified buyers who recognize the worth of what you've built.

With Milly Books, you can confidently list your whole book or select strategic carve outs to list, what we call slices. All listings are anonymous, your security is our top priority.

Sell a slice:

Slices – carve outs of your full book – give you a new way to unlock potential deal flow.

Attract qualified buyers aligned with your vision, and transact on your terms with flexible deal structures and direct payments. Milly Books gives you the tools to secure the best value and transform your most valuable assets into the liquidity you deserve as you plan for retirement or your next chapter.

Publish your listing

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Buy Books of Business with Milly Books

Grow your book

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Optimize your buying process, from search to acquisition.

We know that growth is the lifeblood of any thriving agency. Our platform is your gateway to targeted acquisition opportunities that align with your unique growth strategy. With Milly Books, you can efficiently find and acquire books of business that complement your strengths and propel your agency forward.

Accelerate your growth:

With Milly Books, you gain access to a vast network of sellers and a steady stream of new listings tailored to your specific criteria. Our advanced analytics provide data-driven valuations, streamlining the entire process from initial discovery to final transaction - all within a secure, centralized hub.

Whether you're seeking geographic expansion, specialization opportunities, or portfolio diversification, Milly Books equips you with the tools and market intelligence to fuel your agency's strategic growth.

No matter which side of the transaction you're on, Milly Books is here to simplify the process and maximize your success. We're committed to being your trusted partner in navigating your biggest transaction. Join us today and unlock new possibilities for your independent agency.

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Pricing and Features

How we operate

Optimize your buying process, from search to acquisition.

At Milly Books, we've built a streamlined acquisition marketplace tailored specifically for independent insurance agents looking to buy or sell their books of business.

Our platform leverages cutting-edge technology to make the complex world of M&A accessible and efficient for agencies of all sizes.

For sellers, we offer a suite of free tools to maximize visibility and build trust with potential buyers.

List your agency at no cost, access AI-powered valuation insights, easily upload data and integrate with your AMS, and tap into advanced analytics to understand your book of business like never before.

You have full control with the option for anonymous listings.

Only pay when you transact:

When you sell with Milly Books, you only pay a 3% fee when you successfully close a deal.

Buyers can subscribe for just $40/month to access a range of powerful features. Create an enhanced profile to stand out, securely evaluate opportunities in our Virtual Data Rooms, generate comprehensive valuation reports, and get the right support for your M&A activities.

Our platform makes it simple to find agencies that precisely match your acquisition criteria.

Pricing and Features

How we operate

Ready to see the true value of your book of business? Sign up for your free account in minutes and get instant access to our game-changing Book Valuation Engine.

Simply connect to your agency management system or securely upload your data to uncover the metrics that matter in your book. No obligations, no pressure - just powerful insights to inform your next move.

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Access your free valuation

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Our Leadership Team

Our team is passionate about empowering the entrepreneurial spirit of the independent agent. From our visionary leaders to our dedicated agent success managers, we're here to support you at every step of your journey on Milly Books.
Adam Bowe

Adam Bowe

CEO and Co-Founder

Adam brings 15+ years of insurance and technology experience to his role as CEO. His vision for a more accessible and efficient marketplace for agency M&A fuels our growth and shapes our commitment to independent agents.

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John Clemmens

John Clemmens

CTO and Co-Founder

With an extensive background in machine learning and software engineering, John leads our technology team. He's dedicated to building intuitive tools that streamline complex processes, giving agents more time to focus on what matters most.

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Jenn Ryan

Jenn Ryan

COO

Jenn's operational prowess keeps Milly Books running like a well-oiled machine. Her experience in strategic partnerships and business development helps expand our network of resources, ensuring we can meet the evolving needs of our customers.

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Unlock Your Million Dollar Moment

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