TXVerified
Commercial lines
$2.4M87% retention3 fits
The marketplace for independent agencies
Where books of business change hands.
milly is where independent agencies are bought and sold. Sellers start with a free, traceable valuation. Buyers start with a profile — and the books that fit come to them. Both start free.
- Free to start
- Anonymous until you say so
- 3% only at close
In one breath
milly is the marketplace where independent agencies are bought and sold. Listings are anonymous1. Buyers come profiled2. The asking price starts from a valuation you can trace3. And the fee is 3% at close — nothing before it4.
The footnotes are pages
1Name, agency, exact location ship sealed — released by you, never by us.
list-your-book
2Every buyer states carriers, lines, area, and premium range before they see a thing.
create-your-buyer-profile
3Low instantly — full Low / Mid / High with a free account. Same in, same out.
book-valuation-engine
4Valuation, listing, matching, diligence: $0. milly's first dollar is 3% of a closed sale.
pricing
Why we built milly
Built for the 84% the brokers won't touch.
A traditional M&A broker needs a $5M-plus deal to cover their costs, so that's where they start. The other 84% of agencies — real books, real owners — have no process built for them.
milly is the marketplace for everything under the line — the $300K–$5M book, sold without an M&A broker.
What you can do here
One marketplace, three ways to work.
Whether you're testing the market, ready to sell, or building by acquisition — here's what you can do, and how it works.
01 · Valuations
See what your book is worth.
A free valuation in about ten minutes — and the number is yours, whatever you do next.
- Connect or uploadYour AMS, or a book of business report — ten minutes.
- Get the rangeLow instantly; full Low / Mid / High with a free account — in dollars and as a multiple of revenue.
- Keep the numberFree, no call, no obligation. Plenty of owners stop here for a while.
An instant estimate to start; Mid and High firm up with your full book.
02 · For sellers
Sell on your terms.
Retirement, succession, or just testing the water — list when you're ready, stay sealed until you choose the buyer.
- List on your termsAnonymous from day one. The whole book, or a slice of it.
- Review matched buyersThe ones your book actually fits — negotiate securely, no names yet.
- Choose your buyerReveal yourself to one, close. 3% — then, only.
Whole book or just a slice — your call, your timeline.
Listing #2417Texas · Commercial linesVerified
$2.4MBook
87%Retention
3Buyer fits
The marketplace copy carries the book — premium, retention, carriers — and seals the owner. Buyers act on the numbers; your name waits for you.
03 · For buyers
The books that fit find you.
Building by acquisition is a pipeline problem. State your appetite once and the marketplace runs it while you run the agency.
- State your appetite onceCarriers, lines, area, premium range — plus a slices switch.
- Fits reach you firstThe morning a book that fits goes live. When nothing fits, you hear nothing.
- Act with the homework doneNamed reasons, real numbers, NDA before anything with a name on it moves.
Browsing is free. Pro is $40/mo when you want the whole pipeline.
CarriersThe ones you hold
LinesWhat you actually write
AreaWhere you can serve
Premium rangeWhat you can absorb
SlicesA switch, not a gate
New fitCommercial · WA — $2.4Mthe morning it lists
Four facts in, and the marketplace starts working for you — no scanning, no broker lists, no score to game.
Explore the platform
Everything you need to transact.
One marketplace, six tools. Start anywhere — value first and list later, or browse first and build your profile when you're ready.
The marketplace, up close
This is what's for sale.
Not leads. Not intent. Live listings — real books with real premium, retention, and buyer fits, every one anonymous until its owner says otherwise.
Live listings
How it works — all of it
One book, end to end.
The same example book, run through the whole machine. Press each step; every one has its own page when you want the detail.
ONE BOOK · END TO ENDYours
Revenue$491K$490,969 — from your book, not a guess
Range$908,293 – $1,202,874Low 1.85× · High 2.45×
Mid$1,031,0352.10× revenue
You’ve paid$0
Value. Free, about ten minutes, and the number is yours whatever you do next. Plenty of owners stop here for a year. That’s fine.
What it costs
The whole bill fits on one card.
No retainer. No commission negotiation. No fee to find out what you have. Everything up to the closing table is $0 — and the one line that isn't only exists if you sell.
The model of record lives on pricing — this card is the entire summary, and it has to keep matching.
THE WHOLE BILLmilly
See your numberLow / Mid / High, traceable$0
Connect your book$0
List it — whole, or a slice$0
Meet your buyer fits$0
NDA, diligence, negotiation$0
The only line that isn't zero
Close the salemilly's first dollar3%
Buying? Browsing is free; Pro is $40/mo. The full model lives on pricing.
The journal
The resources behind the marketplace.
The math, the deal structures, the case for the confidential process — published, free to read, no sign-in. If we're wrong somewhere, it's at least in writing.
Valuation
What a book of business is actually worth in 2026
Revenue multiples, EBITDA multiples, Rule of 20 — and the four adjustments that move a deal up or down a turn.
Deal structureWhy earnouts feel like a trap (and when they’re not)
Cash, note, earnout, rollover, escrow — what each one costs the seller and means to the buyer.
MarketplaceThe case for anonymous listings
Why the confidential process holds up better than the noisy one — and how milly designs for control on both sides.
Start here
Start with your number.
Free. Instant. Objective. Private. Whether you're thinking about selling — or just curious what your book is worth — this is the path.