New Name, Bigger Vision
Cake is now Milly Books
We've rebranded to better reflect our mission: helping you value, buy, and sell your book of business. Ready to unlock your million dollar moment?
Cake Rebrands as Milly Books
A new brand to signify evolution and broader M&A focus
Cake, the platform for independent insurance agency owners to value, buy, and sell books of business, today announced its rebrand to Milly Books. This change reflects the company's growth and commitment to providing a comprehensive solution for agency owners looking to achieve their financial and professional goals.
The decision to rebrand as Milly Books comes from a desire to move beyond the perception that the platform is only for fractional sales ("slices") and to better align with the company's mission.
Milly Books more clearly states what we do: help owners of small to medium sized agencies value, buy, and sell books of business.
The name "Milly" is inspired by the idea of a "million dollar moment," whether that means selling an agency for retirement or expanding through strategic acquisitions.
"Million Dollar Moment"
Milly Books uses the phrase "million dollar moment" to encapsulate the pivotal events in an agency owner's career, such as selling their agency for a comfortable retirement or strategically expanding through acquisitions.
We recognize that achieving this moment is a significant milestone for agency owners and we strive to empower them by providing opportunities to understand their book of business's market value, sell their whole book or a portion of it, and buy another agency to grow market share.
Milly Books remains dedicated to serving the unique needs of small to medium-sized agencies.
The platform is built to address the challenges these agencies face, offering tools and resources to navigate valuing, buying, and selling insurance books of business.
What Milly Books Offers
Milly Books is a marketplace platform designed to connect buyers and sellers of independent insurance agencies, with a particular focus on serving small to medium-sized agencies.
The platform offers a range of features and services designed to streamline the M&A process and benefit both buyers and sellers.
Books Valuations with Milly Books
Our Book Valuation Engine provides data-driven valuations of an agency's book of business, offering transparency and empowering independent agents.
The Book Valuation Engine utilizes key metrics inputted by agents, like carrier information and premium volumes, to generate personalized valuation ranges. This enables informed decision-making for sellers, streamlined transactions, and strategic insights for growth.
Milly Books also integrates with Agency Management Systems (AMS) to improve data accuracy and accessibility.
By addressing the complexities of traditional valuation methods, Milly Books aims to create a more efficient and equitable M&A marketplace for smaller agencies.
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Unlock your free valuation.
Selling with Milly Books
Our Marketplace Listings are revolutionizing the insurance M&A landscape by providing a modern and efficient platform tailored to the unique needs of small- to medium-sized agencies as an alternative to traditional M&A channels that may struggle to accommodate the influx of agencies seeking new ownership.
Marketplace Listings are geared towards those looking to navigate succession planning and capitalize on the changing dynamics of the industry, especially in the face of the "Silver Tsunami" and the rising need for succession planning.
Milly Books' anonymous listing feature allows agency owners the ability to test the waters without broadcasting their intentions to the world. It allows sellers to maintain complete control over their information and engage with potential buyers on their own terms, mitigating several risks and anxieties often associated with traditional M&A processes.
Milly Books operates on a "pay-on-success" model. Sellers only pay a 3% transaction fee when their agency or book of business is successfully sold through the platform.
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Sell your book of business.
Buying with Milly Books
Buyer Profiles allow agents looking to acquire a book of business to showcase their acquisition preferences, enhancing visibility to motivated sellers. The platform employs intelligent matching algorithms to connect buyers with suitable targets, streamlining the deal-making process.
Key benefits of Milly Books Buyer Profiles include increased trust, precise matching, and deal acceleration tools.
Milly Books offers a tiered subscription model, providing varying levels of access to premium features like virtual data rooms and personalized listing alerts. This data-driven approach addresses the pain points of sourcing, evaluating, and executing insurance agency acquisitions.
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Accelerate your agency's growth.
About Milly Books
Milly Books (formerly Cake) is a technology-driven platform that connects buyers and sellers of independent insurance agencies, focusing on providing tailored solutions for small to medium-sized agencies.
Milly Books aims to address the challenges faced by small to medium-sized independent insurance agencies in the M&A market. These challenges include:
- Limited Reach and Visibility: Milly Books provides a national platform that connects sellers with a broader range of potential buyers.
- Valuation Complexities: The AI-powered Book Valuation Engine offers data-driven insights and accurate valuations.
- Confidentiality Concerns: Milly Books offers anonymous listings and secure data sharing to protect sellers' privacy.
- Complex Transactions: Milly Books streamlines the M&A process with secure communication channels and due diligence tools.
By addressing key challenges, offering innovative features, and prioritizing transparency and efficiency, Milly Books is revolutionizing the insurance agency M&A landscape and empowering independent agency owners to achieve their goals.